The talent of a good designer (in any discipline) is understanding restraint and when more is just…well…more. Here are some basic pointers to keep your logo concepts sharpened, or to explore simplifying an existing logo.
Everyone’s asking: Why are logos suddenly getting simpler? The real question should be: Why did they ever grow complex?
It’s a little baffling to see a much plagiarized and reposted online “logo trends report” list the following—minimalism, geometric shapes, crisper angles, classic, black and white, and typography—as “2013’s new trends to watch.” Whaaaaaat? New? Trends? These are more like basic tenets of logo design.
Those of us that stayed focused on the design principles of brand identity: communicating key aspects in clean, simplified forms with maximum brevity, meaning, and impact never really left the room. To the rest, a warm welcome back from wherever you were. Read More