Tag Archives: process

Brand Coaching for Small Businesses: Introductory Offer

Know anyone who needs help in defining or refining their brand, but who can’t quite figure out where to start? The Gist Brands coaching workshop is a structured, but fun and engaging way to get unstuck and get going.

The Approach

The idea is to make high-level brand strategy ideas and concepts available to smaller businesses in an abbreviated and more accessible coaching format, with business owners doing some of the legwork and process themselves to make it more affordable. Instruction and coaching happens in a supportive group environment that makes the discovery process more lively, fun, and insightful, and gives you a long term network of other business owners that are in similar situations as yourself.

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A Basic Guide to Branding: The Brand Evolution Process

Many business owners think of branding as either some mysterious black-box process that yields a desirable “aura” to a company, or confuse branding with logo design, which is just one facet (and actually an outcome) of a branding process rather than the starting point. For more on this distinction, see the post “Brand vs. Logo: The Mystery Solved.”

The truth about the process of branding couldn’t be simpler: It is the process of defining or refining your focus; who you are, what makes you different, and what unique value you offer. Then, once defined or refined, being intentional and strategic about making that tangible for people not just in logos and design, but in what you say and—more importantly—do. Read More