Tag Archives: positioning

Podcast: Let’s Talk Branding (and Positioning)

 

I’m always wishing there were more opportunities for interesting conversations about rebranding and brand strategy, and the key intersection of design and business. Apparently I’m not alone.

Belgian podcaster Stef Hamerlinck stumbled across my Brand Spectrum infographic via Google and asked me to come on his show “Let’s Talk Branding,” to be interviewed about the model I use and specifically about one of his own obstacles, the difficulties and challenges of brand positioning for clients.

Read More