In reality, it’s pretty impossible for a brand to be truly incorruptible, or vandal proof, whether as a name or logo. Someone can always do something with it if they work hard enough and have the right motivation.
In response to a reader’s questions, I give some thoughts on how to judge your idea before rebranding and if there’s anything you can do to keep people from spoofing your brand name or sabotaging your logo.
It’s no wonder businesses today find it more and more difficult to discover a brand name and domain they can own. It’s increasingly more difficult with the proliferation of online businesses and online business presence. Being creative with your brand name likely makes it easier to find domain options that aren’t already registered…
A loyal reader of the Gist Brands blog recently posed a great question on Twitter about brand naming and search engine optimization:
@gistbrands: What are your thoughts on start up businesses using SEO “specialists” to choose their brand name? Argument against/for it?
My response was pretty direct on the issue, but I thought the concept was big enough and important enough to warrant some in-depth discussion and the rationale behind my advice.