Tag Archives: messaging

10 Signs that You Don’t Know How to Talk about Your Brand

(Or that you might not really have one!)

  1. You’re frequently at a loss when trying to think up brand-related social media, newsletter, blog, or website content.
  2. If you asked ten different employees to describe what you do or who you are as a company, everyone would say something different.
  3. You cringe at networking or social events when people ask about your work; you ramble and mumble.
  4. The marketing material your company produces seems to speak in clichés, is monotonous, or sounds i

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Your Website Showcasing Your Supercool Office Space is a Cliché.

Empty architecture website design

 

This is a plea for an end to hip websites featuring photo shoots of cool “creative spaces” and not much else.

You know what I’m talking about: Parallax websites papered with empty reception desks with brand signage; macro shots of artisanal light fixtures; den-like flex spaces with artfully cast-off iPads and headphones; and perspective shots of touchdown workstations with knife-edge aligned Apple displays and funky task chairs.

Your homepage is now a cliché.

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A Believable Brand is in the Eye of the Beholder

brand credibility meterA couple weeks back I was commuting to a client meeting and was backed up at a four-way stop across from a familiar forest-green Waste Management garbage truck. For the first time I was able to read and fully comprehend a marketing decal that’s flashed by me countless times:

“Our landfills provide 17,000 acres of wildlife habitat.”

I actually laughed out loud.

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