What is a brand? And how is it different from a logo? It’s not a stupid question. Even designers and agencies seem to be confused about this critical distinction, so I’m not surprised when clients are confused.
Often when clients refer to “our brand” they are talking about their logo, not their brand. And a number of designers, agencies, web developers, marketing firms, and public relations firms claim they “do branding,” but more often than not they’re actually referring to logo design.
So what is a brand?
“Listens first and then lets creativity flow into amazing plans and design.”
Pat Walsh, CEO
Vox Public Relations Public Affairs