Tag Archives: design

The Best Advice on the Worst Color Choices for your Website or Brand


A regular reader of the Gist Brands blog recently emailed me a concern:

“Are there any ‘no go’ website colors or combinations we should be aware of as we tackle our new site?”

Good question, and if you do a visual survey of websites, obviously one not enough people are asking.

My take is there are as many color fails and issues in websites as there are in brand color choices in general, though they get further exacerbated online by complications of: screen type and resolution; transmitted color (backlit screens) versus reflective color (like a page, package, or car); as well as form factor (small mobile screens, etc.) But let’s talk about some basic guidelines and guardrails.

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How Apple’s Rollout of iOS 7 Verifies Our Predictions for Design and Branding

ios7 pyramid_lo res

Apple’s redesign of their operating system was the farthest thing from my mind two months ago when I began penning a series on current design trends. In fact, I’d been so focused on my own business that I hadn’t even heard any scuttlebutt that a new mobile OS was likely at Apple’s Worldwide Developer Conference earlier this month.

So it came as a total surprise when the drastic, Jonathon Ive-led overhaul of the iOS—the biggest single change since the iPhone’s introduction—completely underscored our recent predictions; the seven significant design trajectories I identified that were likely to continue to influence branding and logo design in the near future.

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