Tag Archives: business

How to Define a Mission and Vision for Your Startup (and why they’re so damn important.)

mission_vision_startup

If you want to be an effectively responsive and rapidly evolving culture, what could be more valuable and helpful than knowing the baselines; the “what and why” behind your business (your mission) and “where you want to go” (your vision)? In fact, how effective do you think your path will be without them?

Read More

Why Mission and Vision Statements Can’t Be Passé (Even if You Hate Them.)

 

There’s been a lot of hating on mission statements and vision statements over the last decade. And some of it’s warranted. However, the idea that you can create a successful brand, or a successful business, without knowing some semblance of these “ugly step children” is a bit ridiculous. Trying to construct a brand while saying mission and vision statements are inconsequential is a bit like saying you’re constructing a building and have decided to ignore those out-moded laws of gravity and mass.

Read More

Who’s Afraid of Their Target Market?

target mkt vertigo

 

More people than would like to admit.

In fact, after working with businesses of various sizes across very diverse industries for more than 20 years on branding initiatives, I would venture to say just about every small- to medium-sized business. The fact is, most businesses are deathly afraid of choosing a target market. Here’s why.

Read More

Portland Business Journal Features Gist Brand’s Jason Halstead

Featured in the Executive Profile in the July 5th edition of the Portland Business Journal.

So far everyone who’s commented on the coverage says for once they had fun reading one of these. I’ve been thanked twice for the fact that my favorite quote wasn’t something typically boring and trite like, “Success is it’s own reward” or “Know thy customer.” I know exactly what they mean (but honestly, that knowing your customer stuff is really key, you know.)  —Jason

Read More