Tag Archives: brand

A Believable Brand is in the Eye of the Beholder

brand credibility meterA couple weeks back I was commuting to a client meeting and was backed up at a four-way stop across from a familiar forest-green Waste Management garbage truck. For the first time I was able to read and fully comprehend a marketing decal that’s flashed by me countless times:

“Our landfills provide 17,000 acres of wildlife habitat.”

I actually laughed out loud.

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What Importance Should SEO Play in Choosing Your Brand Name?

seo brand naming graphic
A loyal reader of the Gist Brands blog recently posed a great question on Twitter about brand naming and search engine optimization:

@gistbrands: What are your thoughts on start up businesses using SEO “specialists” to choose their brand name? Argument against/for it?

My response was pretty direct on the issue, but I thought the concept was big enough and important enough to warrant some in-depth discussion and the rationale behind my advice.

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How Articulating Your Brand Creates Super-Fuel for Social Media

rocket fuel for social media

 

If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, content, and differentiation.

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Brand Coaching for Small Businesses: Introductory Offer

Know anyone who needs help in defining or refining their brand, but who can’t quite figure out where to start? The Gist Brands coaching workshop is a structured, but fun and engaging way to get unstuck and get going.

The Approach

The idea is to make high-level brand strategy ideas and concepts available to smaller businesses in an abbreviated and more accessible coaching format, with business owners doing some of the legwork and process themselves to make it more affordable. Instruction and coaching happens in a supportive group environment that makes the discovery process more lively, fun, and insightful, and gives you a long term network of other business owners that are in similar situations as yourself.

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