Tag Archives: articulation

Podcast: Let’s Talk Branding (and Positioning)

 

I’m always wishing there were more opportunities for interesting conversations about rebranding and brand strategy, and the key intersection of design and business. Apparently I’m not alone.

Belgian podcaster Stef Hamerlinck stumbled across my Brand Spectrum infographic via Google and asked me to come on his show “Let’s Talk Branding,” to be interviewed about the model I use and specifically about one of his own obstacles, the difficulties and challenges of brand positioning for clients.

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10 Signs that You Don’t Know How to Talk about Your Brand

(Or that you might not really have one!)

  1. You’re frequently at a loss when trying to think up brand-related social media, newsletter, blog, or website content.
  2. If you asked ten different employees to describe what you do or who you are as a company, everyone would say something different.
  3. You cringe at networking or social events when people ask about your work; you ramble and mumble.
  4. The marketing material your company produces seems to speak in clichés, is monotonous, or sounds i

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A Believable Brand is in the Eye of the Beholder

brand credibility meterA couple weeks back I was commuting to a client meeting and was backed up at a four-way stop across from a familiar forest-green Waste Management garbage truck. For the first time I was able to read and fully comprehend a marketing decal that’s flashed by me countless times:

“Our landfills provide 17,000 acres of wildlife habitat.”

I actually laughed out loud.

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How to Define a Mission and Vision for Your Startup (and why they’re so damn important.)

mission_vision_startup

If you want to be an effectively responsive and rapidly evolving culture, what could be more valuable and helpful than knowing the baselines; the “what and why” behind your business (your mission) and “where you want to go” (your vision)? In fact, how effective do you think your path will be without them?

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