If brand strategy and brand identity are to be effective, there has to be some process to ground and guide them. Otherwise it’s all just new wallpaper. Do you really want someone fast-forwarding to a logo design or other creative without truly knowing your company, your values, your customers, and where you’re headed? The following is a partial list of processes, creative products, and strategic tools that we assemble based on what your company or organization needs at this stage in its evolution.
It's not one-size-fits-all. We customize process and deliverables to what your company needs now.
Brand StrategyGetting to the heart of who you are, and where you want and need to be now. |
Brand IdentityDesigning the creative assets that will reenergize your visual and verbal brand language. |
Brand GuidelinesDeveloping the direction and guardrails to keep you consistent and on target. |
|---|---|---|
| Brand Labs | Logos | Brand Playbooks |
| Brand Audits | Corporate Identities | Signage and Wayfinding |
| Research and Analysis | Letterhead Packages | Graphic Standards |
| Brand Roadmaps | Visual Style | Type Standards |
| Vision, Mission, & Values | Color Palette | Formatting Standards |
| Brand Attributes | Corporate Type Selection | Written Standards |
| Competitor Landscape | Naming | Templates |
| Positioning | Taglines | Key Messaging |
| Value Proposition | URLs | Brand Extension |
| Touchpoints & Audiences | Personality and Voice | Buildout/Collateral |
What about that other “stuff?”
So beyond the strategy, logo, tagline, and brand guidelines, what about the everyday deliverables like websites, brochures, advertisements, etc.? We’ve done the gamut and that’s the broad context we’d be strategizing for. We can help you shape the creative direction, content, and requirements for these kinds of projects, as well as help you source and direct them.
What we’ve found is that there are a lot of good creative firms that can design and implement, far fewer that can do a good job of the unique critical thinking, intuitive assessment, and targeted creativity to set the right direction for your business. And we recognize there’s something unique to evolving an established business, while respecting its history and legacy.
That’s why we focus on what we do: great rebranding.
Get the real deal.
Many types of firms (graphic design firms, web developers, advertising agencies, public relations firms, etc.) say they “do branding.” It’s no wonder if you’re confused about what exactly that means if the industry is a little confused itself. If someone says they can build you a great brand, be skeptical.
A good brand strategist or brand designer knows that they are a facilitator and conduit; that the fact is that only you, and others in your company, can build a great brand in the eyes of your customers. Skilled strategists and designers give you great tools, insights, clarity, and creative assets; you build the great brand through your work every day. No matter who you choose to work with—if you think you need something a little deeper than another cosmetic facelift—make sure you’re getting more than just a logo design.
