Category Archives: Tips

The Best Advice on the Worst Color Choices for your Website or Brand


A regular reader of the Gist Brands blog recently emailed me a concern:

“Are there any ‘no go’ website colors or combinations we should be aware of as we tackle our new site?”

Good question, and if you do a visual survey of websites, obviously one not enough people are asking.

My take is there are as many color fails and issues in websites as there are in brand color choices in general, though they get further exacerbated online by complications of: screen type and resolution; transmitted color (backlit screens) versus reflective color (like a page, package, or car); as well as form factor (small mobile screens, etc.) But let’s talk about some basic guidelines and guardrails.

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A Believable Brand is in the Eye of the Beholder

brand credibility meterA couple weeks back I was commuting to a client meeting and was backed up at a four-way stop across from a familiar forest-green Waste Management garbage truck. For the first time I was able to read and fully comprehend a marketing decal that’s flashed by me countless times:

“Our landfills provide 17,000 acres of wildlife habitat.”

I actually laughed out loud.

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How to Define a Mission and Vision for Your Startup (and why they’re so damn important.)

mission_vision_startup

If you want to be an effectively responsive and rapidly evolving culture, what could be more valuable and helpful than knowing the baselines; the “what and why” behind your business (your mission) and “where you want to go” (your vision)? In fact, how effective do you think your path will be without them?

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