I’m always wishing there were more opportunities for interesting conversations about rebranding and brand strategy, and the key intersection of design and business. Apparently I’m not alone.
Belgian podcaster Stef Hamerlinck stumbled across my Brand Spectrum infographic via Google and asked me to come on his show “Let’s Talk Branding,” to be interviewed about the model I use and specifically about one of his own obstacles, the difficulties and challenges of brand positioning for clients.
(Or that you might not really have one!)
- You’re frequently at a loss when trying to think up brand-related social media, newsletter, blog, or website content.
- If you asked ten different employees to describe what you do or who you are as a company, everyone would say something different.
- You cringe at networking or social events when people ask about your work; you ramble and mumble.
- The marketing material your company produces seems to speak in clichés, is monotonous, or sounds i
View our infographic that maps out the anatomy of a brand—the Brand Spectrum.
Featured in the Executive Profile in the July 5th edition of the Portland Business Journal.
So far everyone who’s commented on the coverage says for once they had fun reading one of these. I’ve been thanked twice for the fact that my favorite quote wasn’t something typically boring and trite like, “Success is it’s own reward” or “Know thy customer.” I know exactly what they mean (but honestly, that knowing your customer stuff is really key, you know.) —Jason
Apple’s redesign of their operating system was the farthest thing from my mind two months ago when I began penning a series on current design trends. In fact, I’d been so focused on my own business that I hadn’t even heard any scuttlebutt that a new mobile OS was likely at Apple’s Worldwide Developer Conference earlier this month.
So it came as a total surprise when the drastic, Jonathon Ive-led overhaul of the iOS—the biggest single change since the iPhone’s introduction—completely underscored our recent predictions; the seven significant design trajectories I identified that were likely to continue to influence branding and logo design in the near future.