View our infographic that maps out the anatomy of a brand—the Brand Spectrum.
Featured in the Executive Profile in the July 5th edition of the Portland Business Journal.
So far everyone who’s commented on the coverage says for once they had fun reading one of these. I’ve been thanked twice for the fact that my favorite quote wasn’t something typically boring and trite like, “Success is it’s own reward” or “Know thy customer.” I know exactly what they mean (but honestly, that knowing your customer stuff is really key, you know.) —Jason
Apple’s redesign of their operating system was the farthest thing from my mind two months ago when I began penning a series on current design trends. In fact, I’d been so focused on my own business that I hadn’t even heard any scuttlebutt that a new mobile OS was likely at Apple’s Worldwide Developer Conference earlier this month.
So it came as a total surprise when the drastic, Jonathon Ive-led overhaul of the iOS—the biggest single change since the iPhone’s introduction—completely underscored our recent predictions; the seven significant design trajectories I identified that were likely to continue to influence branding and logo design in the near future.
Know anyone who needs help in defining or refining their brand, but who can’t quite figure out where to start? The Gist Brands coaching workshop is a structured, but fun and engaging way to get unstuck and get going.
The idea is to make high-level brand strategy ideas and concepts available to smaller businesses in an abbreviated and more accessible coaching format, with business owners doing some of the legwork and process themselves to make it more affordable. Instruction and coaching happens in a supportive group environment that makes the discovery process more lively, fun, and insightful, and gives you a long term network of other business owners that are in similar situations as yourself.