A couple weeks back I was commuting to a client meeting and was backed up at a four-way stop across from a familiar forest-green Waste Management garbage truck. For the first time I was able to read and fully comprehend a marketing decal that’s flashed by me countless times:
“Our landfills provide 17,000 acres of wildlife habitat.”
I actually laughed out loud.
If you want to be an effectively responsive and rapidly evolving culture, what could be more valuable and helpful than knowing the baselines; the “what and why” behind your business (your mission) and “where you want to go” (your vision)? In fact, how effective do you think your path will be without them?
It’s no wonder businesses today find it more and more difficult to discover a brand name and domain they can own. It’s increasingly more difficult with the proliferation of online businesses and online business presence. Being creative with your brand name likely makes it easier to find domain options that aren’t already registered…
A loyal reader of the Gist Brands blog recently posed a great question on Twitter about brand naming and search engine optimization:
@gistbrands: What are your thoughts on start up businesses using SEO “specialists” to choose their brand name? Argument against/for it?
My response was pretty direct on the issue, but I thought the concept was big enough and important enough to warrant some in-depth discussion and the rationale behind my advice.
View our infographic that maps out the anatomy of a brand—the Brand Spectrum.