For almost twenty years Jason Halstead ran the award-winning, full-service design and communications firm View Design, which he founded in Eugene, Oregon. His strategic and creative work crosses genres, industries, and organizational sizes from Fortune 100 firms to nonprofits, successful multi-generational family businesses to startups. On relocating to Portland in 2011, Jason chose to refocus his work specifically on his passion for brand strategy and brand identity, work for which he had a high and long-standing reputation. He founded Gist Brands to help successful businesses that have outgrown their brands evolve to the next level.
Over the years, Jason has been commissioned to design the gamut of typical (and not-so-typical) branding and marketing materials. His strategic thinking and creative insights, as well as uncanny intuition and distilled esthetic have also been tapped to design spaces, fleets, art installations, custom furniture, and events. This breadth and variety of experience means he’s truly thinking big picture and broad application when working with clients on rebranding strategy and creative.
His passions for experience, creativity, nuance, and insight are regularly fed through reading, collecting art, good food and cocktail craft, and far-flung travel destinations.